“We shape our tools, and thereafter our tools shape us” – McLuhan? Fun Fact: This quote is often confused as to being said by Marshall McLuhan, while in fact this quote has never appeared in any one of McLuhan’s works! Check out more about this fascinating conspiracy below! https://mcluhangalaxy.wordpress.com/2013/04/01/we-shape-our-tools-and-thereafter-our-tools-shape-us/

One aspect of McLuhan’s argument in “The Medium is the Massage” is the idea of “printing: a ditto device”. McLuhan argues that the medium is an extension of ourselves. The medium affects our psyche and body in ways we that do not even recognize, making it more powerful than the message, which simply exercises our conscious […]

Here is an interesting video I found showing a few compiled short clips of McLuhan and his insights on the direction that our society is headed towards. It is hard to believe how accurate he is!

Within the concept of The Global Village, the idea of sound is extremely important. McLuhan states that we live in a world where there are no boundaries of sound… We are able to hear sound from all angles, however we don’t necessarily know exactly the direction it is coming from. McLuhan refers to this as […]

After a whopping fifty years McLuhan’s concepts are still impactful enough to effect how productivity and media shape us today. Check it out below! http://www.independent.ie/business/technology/a-window-on-the-microsoft-mind-productivity-is-all-that-matters-30740062.html

“The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.”             […]